Physician's prescription and pharmaceutical industry's influence - where have the ethics gone? Authors Zaeema Ahmer APPNA Institute of Public Health, Jinnah Sindh Medical University, Karachi, Pakistan. DOI: https://doi.org/10.47391/JPMA.AKU-EPP-09 Abstract The relationship between physicians and the pharmaceutical industry has evolved significantly over the years, raising concerns about ethical practices in medical prescribing. This article explores the multifaceted influence of pharmaceutical companies on physician behaviour, highlighting how marketing strategies, financial incentives, and promotional activities can compromise the integrity of clinical decision-making. Through a comprehensive review of the literature, the article examines the implications of inculcating ethics in undergraduate medical programmes, so future healthcare professionals understand the importance of making evidence-based decisions. Furthermore, this article calls for a critical evaluation of existing regulatory frameworks and advocates for stronger ethical guidelines to ensure that physician prescriptions are based solely on patient needs rather than external pressures from the pharmaceutical industry. Ultimately, it emphasizes the importance of restoring ethical standards in medicine to safeguard patient welfare and maintain the sanctity of the physician-patient relationship. Keywords: Physician’s prescription, pharmaceutical industry, Ethics. Downloads Full Text Article Published 2024-11-17 How to Cite Zaeema Ahmer. (2024). Physician’s prescription and pharmaceutical industry’s influence - where have the ethics gone?. Journal of the Pakistan Medical Association, 74(11 (Supple-12), S44-S46. https://doi.org/10.47391/JPMA.AKU-EPP-09 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX Issue Vol. 74 No. 11 (Supple-12) (2024): ETHICAL PRACTICES AND CONFLICT OF INTEREST IN HEALTHCARE Section SHORT COMMUNICATION License Copyright (c) 2024 Journal of the Pakistan Medical Association This work is licensed under a Creative Commons Attribution 4.0 International License.